SMAP in Pocari Sweat

Posted by GoddessCarlie on Jan 16th, 2010 | 0 comments

That photo was seen on a vending machine. The stars and idols really are everywhere here. It’s great! I think in Australia at least, it’s the “average, everday” person who sells things on TV (hired actors but not famous). Where as in Japan it is the famous people who appear in advertisements. In particular, Kimura Takuya is the king of ads, I think he is in every second one.

Here are some of the Pocari Sweat (a drink) ads I could find:

Smap vs The Family

Smap vs The Old Men

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Do you think ads with famous people or the “everyday” people are more effective?

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